AMBITION IS THE FIRST STEP TOWARDS CREATING SUCCESS
Where a thought becomes an action, let's make it happen.
The Mind Behind
Living and loving life is kind of my baseline, but what really drives me is creative expression and building connection that actually works. I aim to step into the conversation, not talk over it, and help people tell their stories in a way that feels authentic, through thoughtful brand development and ideation that always have something new to say.​
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AN ORIGINAL CATCHPHRASE
Howdy, I’m Rachel Rae! A Colorado-based brand designer and marketing strategist focused on building brands and telling stories. I was raised by an artist and a self-made digital marketer, so I grew up at the intersection of creativity and execution, and I’ve been merging the two ever since.
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I work across outdoor, hospitality, food, and wellness, shaping everything from campaign strategy to visual identity to copy that doesn’t feel like marketing. My edge is in the blend: strong instincts, clean aesthetics, and a focus on what actually converts.
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I studied Business Administration at Colorado State University, which gave me the structure, but most of what I do now comes from building, testing, refining, and doing it again.
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Outside of work, I’m usually chasing something creative, camera in hand, clay on the wheel, or out in the mountains. Always making, always iterating.
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At my core, I’m a builder of brands, of ideas, of experiences. I value evolution over perfection, connection over noise, and believe the best work happens when strategy + soul meet somewhere in the middle.
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I trust my eye, build with intention, and don’t overcomplicate what should just work.
